On February 22 My sister Nneka & I participated in a Guinness World Record Challenge presented by an awesome app company, Tango Tab.The challenge was to break the Guinness World Record for the Most People Making Sandwiches simultaneously, and we did it.From a PR perspective, there are so many things that I loved about this campaign:
1) This campaign was directly in line with the mission of the presenting company Tango Tab
Tango Tab is an app that offers its users awesome discounts to local restaurants and eateries. Every time someone uses these discounts at a local business,
a meal is donated to a person in need.
2) Awesome way to help people in need
All of the sandwiches that were made at this event where donated to North Texas Food Bank, an organization that helps feed people in need.
3) Perfectly Aligned & Strategic Affiliations
By aligning this event with the Guinness World Record organization, the partnership provided visibility and credibility that provided permanent recognition of Tango Tab in the records of the Guinness World Records, a seasoned and respected organization.
I am actually in this pic if you can spot me lol #whereswaldo
If you haven’t had a chance to check out the Tango Tab app yet, click this link for more info: http://www.tangotab.com/