Case Studies

Case Study: “Reincarnation,” film by Karl Lagerfeld ft. Pharrell Williams, Cara Delevingne & Géraldine Chaplin

 

In our exciting modern social media age, brands continue to find new ways to innovate and create excitement towards new projects. Chanel is no exception. Check out this new  short film “Reincarnation”. The film  was created by world renowned fashion icon Karl Lagerfeld . The film served as a visual teaser/ promo for the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection  which was displayed December 2nd, 2014 .

Top Image ( Source: Youtube )

What are your thoughts on the film?