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5 Reasons Why I Love #SXSW Interactive

My background is in Music PR & Marketing, so I have had the privileged of attending the music portion of South By Southwest ( SXSW)  many times, and it has never been disappointing. From secret shows featuring  artists such as Prince, Erykah Badu and Macklemore to the vibe of 6th street, it has always been an amazing experience.

However, this year I attended the Interactive Portion of SXSW, and it is definitely a different experience and vibe then the music portion. Both events are amazing in their own right, but my new favorite portion of this festival is definitely the interactive portion.

In the blog post below, I will share 5 Reasons along with re-cap pictures from my attendance at this year’s event. Here we go!

Reason #1: Both the Official & Unofficial Events Are Amazing



South By Southwest is an event that offers a plethora of activities.  I love the fact that this festival provides amazing official events for its badge holders, but also provides interactive Free events for guests and locals to participate in.


This year, SXSW featured a complimentary large scale Gaming Expo which was open to the public and featured a wide variety of games and an opportunity to interact directly with developers from all around the world absolutely free. SXSW Interactive offers guest ” SXSW Guest Passes” which allows people to attend these events for no charge.



Picture: Posing with a Delorean inspired by the film ” Back To The Future”

SX Create was another element of the event that was absolutely free, yet interactive and fun.

I even learned how to solder metal this year at a work space that was set-up complimentary for all attendees. I also visited  the booths some exciting vendor startups.



I had the privilege of visiting Mashable House which I can best describe as a live version of Shark Tank.


Mastercard ran a promotion called #pricelesspitch in which attendees were able to enter an elevator and pitch their idea for a chance to win $15,000 towards their business.

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Picture: Question Mark added for censorship

Mashable House also featured a wall of items that #broketheinternet so far this year.

The official version of SXSW includes panels conducted by successful start-ups, angel investment firms, Venture Capitalists and other experts from the  various business startups and tech fields.

There were also a ton of complimentary breakfast, lunch, happy hour and dinner events hosted by various brands. It doesn’t get much better than that!

Reason #2: The Technology & Business Focus

As a business owner, I get more value out of SXSW Interactive because it is an opportunity to  attend panels, sessions and events geared towards business owners and people in the  tech space.

Reason #3: It’s Interactive!

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Reason #4 : The Networking

I met so many amazing people just walking on the street from various parts of the world. I believe this festival is truly one of the best if not the best in the world. It is the ultimate networking event, and I believe this is true for all portions of this event.


Reason #5:  The Brand Interaction

Pictures: A&E created a live version of the Bates Hotel for #SXSW Interactive and allowed festival attendees to win a nights stay in the rooms




So many brands participate in #SXSW as a whole, and the Interactive portion provided an amazing opportunity to connect directly with some of the most influential brands today.



SXSW Interactive is a must for all serious business owners and people in the field of Tech.