Case Studies

3rd Annual Be A Blessing Day ( Case Study)

Hello Smart Cookies!

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I hope everyone had a great weekend. Today’s post is re-cap of annual Valentine’s Day Charity Initiative called ” Be A Blessing Day” (BABD) created by Jen-gerbread Marketing and The Candelabrum Group. The event was created as an initiative to spread love to those who really need it on Valentine’s Day.

Our 2015 “Be A Blessing Day Event” benefited  Genesis Women’s Shelter. Genesis Women’s Shelter is committed to preventing violence by raising the level of community awareness regarding the pervasiveness and effects of domestic violence. The organization provides shelter, safety, counseling, and expert services to battered women and their children.

In the past, BABD has partnered with Dallas Based Resource Center for the Homeless, The Stewpot for  its  Valentine Day projects.For this year’s event, BABD’s goal was to create a total of  over 200 love packets for the ladies of Genesis Women’s Shelter. Love packets are gift bags filled with necessary toiletries such as toothpaste, toothbrushes, combs, lotion and other toiletries as well as bibles and candy. However, when talking with Genesis Shelter, we learned that they service a minimum of 400 women in their outreach program.

Goal: Create a minimum of 200 bags with a maximum goal of 400 bags

Challenge: Activate the community to get involved and help us reach this goal

Marketing Methods: Grassroot Activations, Internal Mailing List, Social Media, Personal Phone Calls, Community Speaking Engagements, Media Coverage, Partnerships, Volunteer Calls

Results: This year’s “Be A Blessing Day” Initiative was our most successful to date. 

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– We had over 100+ Volunteers in attendance

-We exceeded our goal by over 400%  and created 647 Love Bags

200 bags were donated to The Red Chair Project ( Sickle Cell Charity Initiative) and 447 were donated to Genesis Women’s Shelter!

Special Thanks Go Out To:

All of The Individual Volunteers who came out last night!!!
Panera
UIU
Part 2
smu Sigmas
The Candelabrum Group
Trevalan Belknap
Free The Streets
Singles And The City
Khiana Wheeler and YBW
Reignite Event
Dallas Morning News
Mary Ellen Crawford
Jacque Amadi
Nneka & DJ Papillion
Geneva Stimac
Sunwest Properties
Tiffany Owens ( AUstin Based 3x Donor)
Colgate & Elizabeth Spencer Gaines
The Red Chair Project
YourCause.com
Dallas African Professionals
Trendy Africa Magazine
And everyone who has supported this event past & Present!

Check out some fun pictures from the event below:

Be A Blessing Day (60)wtmk“15 Minutes of Fame” Icebreaker Game orchestrated by my awesome mentee,Jacque Amadi. The game was a hit and help everyone meet each other and network.

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Our Youngest Volunteer 🙂

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Our Check-In/ Volunteer Staff!

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The  SMU Sigma Ladies!

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Stephanie- Creator of Singles In The City

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The Ladies of Umu Igbo Unite

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Mario (Event Co-founder) and our awesome guest speaker & Domestic Violence Survivor, Mary Ellen Crawford.

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Dean- Founder of Part 2

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Me & My Mentee, JacqueBe A Blessing Day (125)wtmk Be A Blessing Day (126)wtmk Be A Blessing Day (127)wtmk Be A Blessing Day (128)wtmk Be A Blessing Day (129)wtmk Be A Blessing Day (130)wtmk Be A Blessing Day (131)wtmk Be A Blessing Day (132)wtmk Be A Blessing Day (133)wtmk Be A Blessing Day (134)wtmk Be A Blessing Day (135)wtmk

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More pics available via this link:

3rd Annual ” Be A Blessing Day” -Link 1

3rd Annual ” Be A Blessing Day” Pictures